Business Communication in the Digital Age: Integration of Ethical Values and Islamic Teachings
DOI:
https://doi.org/10.70508/adj30q50Abstract
The development of digital technology has brought significant changes in business communication practices, creating new opportunities and challenges. In this context, ethics plays an important role as a moral foundation that directs business behavior to remain in accordance with human values and justice. This paper examines the urgency of applying ethics in digital business communication, especially in social media and e-commerce platforms, with an axiological approach and Islamic values. This study uses a literature-based qualitative method, examining the phenomenon of the spread of false information (hoak), manipulation of public opinion, and the challenges of maintaining corporate reputation in the digital space. The results of the discussion show that the application of communication ethics based on honesty, responsibility and integrity is the key to business success in the digital era. Islamic ethical values such as trustworthiness, justice, and transparency also have high relevance in shaping sustainable and dignified business communication. The conclusion of this paper emphasizes the importance of increasing digital literacy, strengthening regulations, and internalizing ethical values in every line of digital business communication in Indonesia.
Downloads
References
Ag, S., & Si, M. (2025). Muhammad Alfikri Doni Wirshandono Yogivaria ., SE ., Ak ., M . Ak . Ilham.
Alamsyah, I. L., Aulya, N., & Satriya, S. H. (2024). Transformasi Media Dan Dinamika Komunikasi Dalam Era Digital : Tantangan Dan Peluang Ilmu Komunikasi. Jurnal Ilmiah Research Student, 1(3), 168–181. https://doi.org/10.61722/jirs.v1i3.554
Aprilia, P., & Rosyidi, I. (2024). Strategi Komunikasi Bisnis Di Era Digital Perspektif Etika Komunikasi Bisnis Islam. 9(November), 119–132.
Asbari, M. (2024). Four Levels of Teachers : Insights into Classroom Leadership Perspectives. International Journal of Social and Management Studies, 5(2), 18–26.
Asbari, M., & Prasetya, A. B. (2021). Managerial Coaching: Rahasia Membangun Kinerja, Komitmen Tim dan Modal Psikologis Guru. Edumaspul: Jurnal Pendidikan, 5(1), 490–506. https://doi.org/10.33487/edumaspul.v5i1.1248
Asbari, M., Novitasari, D., Monoarfa, M., & Wardoyo, S. (2024). Strategic Team Management for Improved Engineering Performance: A Collaborative Perspective. Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi Dan Bisnis, 01(01), 43–55. https://ejournal.ayasophia.org/index.php/motivaksi/article/view/16/17
Asbari, M., Purba, J. T., Hariandja, E. S., & Sudibjo, N. (2021). From Leadership to Innovation: Managing Employee Creativity. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 4(1), 143–154. https://doi.org/https://doi.org/10.36407/jmsab.v4i1.287
Dinarti, N. S., Salsabila, S. R., Tri, Y., Rizkya Salsabila, S., & Herlambang, Y. T. (2024). Dilema Etika dan Moral dalam Era Digital: Pendekatan Aksiologi Teknologi terhadap Privasi Keamanan, dan Kejahatan Siber. Jurnal Pendidikan Ilmu Ilmu Sosial Dan Humaniora, 2(1), 8–16. https://doi.org/10.26418/jdn.v2i1.74931
Fikri, M. A., Asbari, M., Purwanto, A., Nugroho, Y., Waruwu, H., Fauji, A., Shobihi, A. W., Singgih, E., Sudiyono, R., Agistiawati, E., & Dewi, W. (2020). a Mediation Role of Organizational Learning on Relationship of Hard Skills, Soft Skills, Innovation and Performance: Evidence At Islamic School. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 365–383. https://ummaspul.e-journal.id/Edupsycouns/article/view/498
Kamar, K., Novitasari, D., Asbari, M., Winanti, W., & Goestjahjanti, F. S. (2020). Enhancing Employee Performance During the Covid-19 Pandemic: the Role of Readiness for Change Mentality. Jurnal Dinamika Manajemen, 11(2), 154–166. https://doi.org/10.15294/jdm.v11i2.25279
Mulang, H., Agus, I., & Ahmad, A. (2022). Etika Komunikasi Bisnis. In Suparyanto dan Rosad (2015 (Vol. 5, Issue 3).
Novitasari, D., Radita, F. R., Asbari, M., Sukriyah, Jumiran, & Asbari, M. (2022). From Islamic Leadership to Ethical Climate and Innovative Work. International Journal of Social and Management Studies (IJOSMAS), 03(02), 300–310.
Novitasari, D., Radita, F. R., Asbari, M., Sukriyah, Jumiran, & Asbari, M. (2022). From Islamic Leadership to Ethical Climate and Innovative Work. International Journal of Social and Management Studies (IJOSMAS), 03(02), 300–310.
Priastuty, C. W., Rochimah, H. A. I. N., & Pramana, P. (2023). Benturan Etika Komunikasi Di Tengah Pusaran Era Digital. Jurnal Ilmiah Dinamika Sosial, 7(2), 191–198. https://doi.org/10.38043/jids.v7i2.4917
Purwanto, A., Asbari, M., & Pramono, R. (2021). Implementation Of Analysis Of Talent Management In Family Business. SSRN Electronic Journal, 29(6), 6124–6146. https://doi.org/10.2139/ssrn.3986602
Purwanto, A., Asbari, M., & Pramono, R. (2021). Implementation Of Analysis Of Talent Management In Family Business. SSRN Electronic Journal, 29(6), 6124–6146. https://doi.org/10.2139/ssrn.3986602
PURWANTO, A., Asbari, M., & Santoso, P. B. (2019). Can ISO 38200:2018 Wood and Wood Based Product Chain of Custody Increase Businesss Competitiveness of Wood Industries in West Java ? Jurnal Hutan Dan Masyarakat, 11(2), 113. https://doi.org/10.24259/jhm.v11i2.8358
PURWANTO, A., Asbari, M., & Santoso, P. B. (2019). Can ISO 38200:2018 Wood and Wood Based Product Chain of Custody Increase Businesss Competitiveness of Wood Industries in West Java ? Jurnal Hutan Dan Masyarakat, 11(2), 113. https://doi.org/10.24259/jhm.v11i2.8358
Rosita, & Asbari, M. (2023). Scope of e-Business & e-Commerce to Business and Modern Life. Journal of Information Systems and Management (JISMA), 2(1), 33–38.
Rosita, & Asbari, M. (2023). Scope of e-Business & e-Commerce to Business and Modern Life. Journal of Information Systems and Management (JISMA), 2(1), 33–38.
Rusli, M., & Alisyah, M. R. (2021). Penerapan Etika Bisnis Islam Di Zaman Digital (Studi Pada Bukalapak. com). Ats-Tsarwah: Jurnal Hukum Ekonomi, 1(1), h. 30-51. https://e-journal.stishid.ac.id/index.php/ats-tsarwah/article/view/102
Santoso*, P. B., Purwanto, A., & Asbari, M. (2019). Influence of Implementation Chain of Custody Forest Management System FSC-STD-40-004 V3-0 to Business Performance of Paper Industries in Banten Indonesia. International Journal of Management and Humanities, 4(4), 32–36. https://doi.org/10.35940/ijmh.d0482.124419
Santoso*, P. B., Purwanto, A., & Asbari, M. (2019). Influence of Implementation Chain of Custody Forest Management System FSC-STD-40-004 V3-0 to Business Performance of Paper Industries in Banten Indonesia. International Journal of Management and Humanities, 4(4), 32–36. https://doi.org/10.35940/ijmh.d0482.124419
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Indonesian Journal of Management and Economic Research (IJOMER)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
