WILLIE, Michael Mncedisi; CHIVANDI, Abigail. The Mediation Effect of Service Innovation on the Relationship Between Promotional Strategies and Market Share in Medical Schemes, South Africa. Indonesian Journal of Management and Economic Research, [S. l.], v. 2, n. 02, p. 51–58, 2025. DOI: 10.70508/aq3chd74. Disponível em: https://ejournal.ayasophia.org/index.php/IJOMER/article/view/151.. Acesso em: 4 feb. 2026.